Hello! I'm Claire 👋
[Happy peach, teaching my first ever embroidery workshop.]
I am the self taught hand embroidery artist behind Delicious Monster Tea. Embroidery is one of my absolute favourite things to do and I feel incredibly lucky to be able to say that it is my full-time job.
I never set out to run a creative business - in fact, up until very recently I would always have described myself as 'left-brained', with a degree in Economics and many years working as a maths tutor. But in 2016, I started to teach myself embroidery one evening and very accidentally started a business. Two years later, that accidental business had grown enough that I was able to take the leap and quit my day job. And I'm still here! A full-time embroiderer with a right-brain that is growing day by day.
This little business of mine has grown considerably since 2016, and I have hand embroidered over 4000 t-shirts since then, including those worn by Fearne Cotton, Rachel Stevens and Annie Mac! I've also worked on some dream commissions, including these table runners, a hand-embroidered wedding dress and these matching bridal jackets. More recently, I've developed a range of DIY embroidery kits and tutorials for people to try at home - they've taken off in a BIG way and I'm so excited to be able to combine my previous teaching experience with my new passion for embroidery.
Along the way I have tried to be as open and honest as possible about running a small business - the highs and lows, and my attempts to live a healthy work-life balance. You can read more about the business side of things in this interview, or listen to some honest solopreneur chat on this podcast.
If you like what you see and want to know more, go wild for the links below.
Read all about the sustainability behind Delicious Monster Tea.
Follow me on Instagram for honest behind the scenes chat.
Have a nosy at some of my recent commission work.
Or get in touch!