About

Hello! I'm Claire 👋  

I'm the self-taught hand-embroiderer behind Delicious Monster Tea. Embroidery is one of my absolute favourite things to do (alongside reading Stephen King, taking very long baths, and swimming in the River Taf) and I feel incredibly lucky to be able to say that it is now my full-time job.

In 2016 I started to teach myself embroidery one evening and very accidentally started a business. Two years later, in 2018, that accidental business had grown big enough that I was able to quit my day job.

You can read more about the business side of things in this interview, or listen to some honest solopreneur chat on this podcast.

This little business of mine has grown considerably since 2016, and I have hand embroidered well over 5,000 t-shirts since then (including those worn by Fearne Cotton, Rachel Stevens and Annie Mac!) More recently I've designed a range of DIY embroidery kits for beginners, and my handwriting handkerchiefs have taken off in a BIG way on social media.

Everyday's a school day running a small business. Thank you for coming along for the ride. 😘