Hello! I’m Claire, the embroideress behind Delicious Monster Tea. I live in Cardiff and work from my little yellow home studio.

One Sunday afternoon in 2016, Delicious Monster Tea started very much by accident. I was wearing a t-shirt that I had embroidered a little slogan onto (I was teaching myself hand embroidery and no item in my wardrobe had escaped my needle and thread) when a stranger approached me, asking where I had bought my t-shirt from. In my quietest voice I said, “I made it” and ta-dah! I’d found my very first customer.

Delicious Monster Tea started as a tiny Etsy shop selling hand embroidered t-shirts. It grew slowly to begin with and then very quickly when Fearne Cotton wore one of my ‘I’d rather be in Ibiza’ t-shirts.  By 2018, I was able to take the leap and quit my office job to become a full-time embroideress.

In the years since, I have slowly grown my product range to include baby clothing, handkerchiefs, and DIY embroidery kits. Everything that I sell is designed with the intention of thoughtful gifting. I’m delighted that my customers can share memories and express their love with family and friends through the items that I sell.

Whether it’s a t-shirt for your best friend, embroidered with an inside joke, or a wedding hanky for your sister, embroidered with a love note in the handwriting of your late Nana, everything that I make and sell is designed to last. My t-shirts, baby grows, cardigans and handkerchiefs can all be machine washed, and I hope that these keepsake gifts will be cherished for years.

Similarly, I am very conscious of the impact that my products have on the environment and I have worked hard to operate as closely to zero waste as possible. I continue to evaluate all of my processes and materials to ensure that my business and products are as sustainable as they can be.

Delicious Monster Tea continues to be just me behind the scenes. I do everything - from designing, making, and packing every order, to tweaking the code on my website. As a result, I hope that my gooey sentimentality shines through. I love hearing from customers and reading the beautiful, thoughtful, romantic and heart breaking stories behind your orders.

I’m a homebody through and through - give me a good book (Stephen King, preferably) and a cup of tea and I’m set. I’ve got no grand plans to take over the world with my little business - success for me is being able to live a happy life, doing things that I like to do and creating small moments of joy and love for others through my work. I feel incredibly lucky to have found my little corner of the world and to be flourishing here. Thank you!

[Happy peach, teaching my first ever embroidery workshop in 2019.]